You can say it.
Safe ideas suck.

Preposterous was born from the unfortunate realization that today’s creative tends to prefer going home over going big. Now, don’t get us wrong, we will happily get down with parking it on the couch and deleting a family-sized bag of Doritos while powering through a rewatch of Breaking Bad, but the idea of phoning it in when it comes to creative just doesn’t sit well with us.

Truth is, after years of enduring watered-down ideas, diluted stories, and checked boxes, the thought of creating started to lose its luster. So we decided to leave the safe work in the safe hands of those safe agencies, and we took a risk. We got back the types of ideas that made us fall in love with creating in the first place, and we found the types of brands that are just as obsessed with creating as we are.

And here’s the thing, we may not be the right shop for you—and that’s okay. We’d still love to grab a beer and hear all about your your idea, because we love ideas. But if you’re still reading this, and you’re and thinking “Okay, they get it,” then let’s give this a go—and let’s go big.